Society De La Rassi

Society De La Rassi · Brand Identity

The brand identity for Society De La Rassi spans a range of high-contrast commercial and editorial imagery, positioning the dealcoholised sparkling chardonnay through a lens of 1970s-inspired aesthetics. The project relies on a bold color palette of saturated orange and deep black, utilizing chiaroscuro lighting and star-filter lens flares to create a cinematic, high-gloss visual language. Developed by Blurr Bureau, the identity features creative direction from Caitlin Kennedy Bradley and art direction by Andy Webb. The visual campaign balances clinical product shots with lifestyle sequences, incorporating analogue film textures and flash photography to ground the brand in a sophisticated, storied context. Supporting roles include design by Weston Doty and Andy Webb, animation by Zane Flynn, and naming and verbal identity by Patrick Yovanov, with Ashley Brandt serving as account director.