Society De La Rassi

Mar 2025

The brand identity for Society De La Rassi spans a range of commercial and editorial assets that define the visual presence of this dealcoholised sparkling chardonnay. Developed by Blurr Bureau, the project establishes a cohesive aesthetic through high-contrast color staging, utilizing a palette anchored by saturated oranges and deep, moody blacks. Creative direction by Caitlin Kennedy Bradley and art direction by Andy Webb drive the execution, which incorporates various techniques such as flash photography and analogue film grain to ground the brand in a 1970s-inspired, retro context. The imagery moves between clean, studio-lit commercial product shots and evocative, documentary-style still lifes featuring botanical elements and intimate dining settings. Technical elements like star-filter flares and chiaroscuro lighting are used throughout to emphasize the texture and reflectivity of the packaging.

Commercial

Alcoholic Beverages

Advertising Campaign