SNS

Adidas, SNS · Puddle Jumper

The Puddle Jumper campaign for Adidas and SNS documents a personal journey across various outdoor landscapes. Centered on a protagonist moving through parks and parking lots, the video intercuts exterior explorations with candid interior segments surrounded by curated sports memorabilia and footwear archives. The production leans into a documentary aesthetic, utilizing observational framing and natural light to maintain a grounded tone. The narrative captures the subject in a signature blue, white, and black track jacket, bridging the gap between archival nostalgia and active movement through a minimalist, live-action approach.