Adidas, SNS: Puddle Jumper
Date
Mar 2024
Description
The Puddle Jumper campaign for Adidas and SNS documents a personal journey across various outdoor landscapes. Centered on a protagonist moving through parks and parking lots, the video intercuts exterior explorations with candid interior segments surrounded by curated sports memorabilia and footwear archives. The production leans into a documentary aesthetic, utilizing observational framing and natural light to maintain a grounded tone. The narrative captures the subject in a signature blue, white, and black track jacket, bridging the gap between archival nostalgia and active movement through a minimalist, live-action approach.
Style
Documentary, Horizontal, Minimalist, Nostalgic
Techniques
Natural light
Industries
Color
Navy
Pure White
Medium Grey
Context
Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.