Sky
Featured Sky projects
This week's top Sky projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Sky · Women in Gaming
Sky's 'Women in Gaming' project examines the experiences of women within the gaming community through a series of candid interviews. Produced by GREATERGOOD, the film utilizes a live-action technique to capture authentic discussions set against a dark, monochromatic studio environment. The production employs a moody, low-key lighting approach, favoring a chiaroscuro aesthetic that enhances the cinematic atmosphere of the studio setting. Featuring participants surrounded by racing wheels and gaming accessories, the project leans into a focused, deliberate visual language to emphasize the subject matter.
Project Sky · Brand Identity
Sky's brand identity project establishes a contemporary visual system for the telecommunications and technology sector. The design suite centers on a vibrant gradient palette of deep purple, blue, and sunset-inspired tones, applied across both static digital assets and dynamic motion graphics. Clay led the graphic design, crafting a cohesive look that spans interface design, outdoor billboard installations, and interactive data visualizations. The project incorporates minimalist typography and geometric iconography to translate complex financial and cloud-based data into accessible corporate visuals. Techniques including 3D rendering and motion graphics are used to build a polished, futuristic aesthetic that appears consistently across digital touchpoints and broadcast applications.
Sky · What's on Sky August 2022
Sky presents a highlight reel of upcoming programming for August 2022, capturing a cross-section of its diverse content library. This promotional campaign navigates through varied genre-specific clips, oscillating between high-intensity action sequences, character-focused drama portraits, and comedic snippets. The edit employs a fast-paced rhythm, utilising clean text overlays to introduce network branding alongside featured series titles. Creative direction from AdSmart from Sky guides the visual flow, shifting between muted cinematic palettes and vibrant promotional aesthetics to distinguish between genres. This piece functions as a centralised overview of the network's live-action content slate for the month.
Sky · Sizzle Reel- 2023 Looking Forward
Sky presents its 2023 promotional sizzle reel, a dynamic overview of the year's programming slate across its broadcast and entertainment platforms. The edit cuts rapidly between diverse genres, spanning cinematic film highlights, dramatic television series, and live sporting events. The piece leverages a mix of horizontal, live-action techniques to build energetic momentum. Scenes range from archival-style racing footage and tactical action sequences to intimate wilderness portraits and large-scale musical performances, reflecting the breadth of content available to viewers. The project was developed by AdSmart from Sky.
Sky · What's on Sky April 2023
Sky presents a comprehensive look at its programming slate for April 2023 through this promotional compilation. The work serves as a high-energy trailer for the month's broadcast lineup, cycling through a broad spectrum of content ranging from cinematic drama to documentary and animation. Produced by AdSmart from Sky, the edit prioritizes clarity through the use of clean title cards and integrated network branding. The piece utilizes a fast-paced, live-action technique to stitch together varied clips, maintaining a cohesive aesthetic while transitioning between distinct television genres.
Sky · New Sky Sports Pundit - Terry Kitteridge
Sky Sports presents a new broadcast segment featuring the introduction of Terry Kitteridge as a pundit. The production is set within a modern television studio, utilizing a semicircle seating arrangement for a panel of four presenters against a large digital backdrop displaying football stadium imagery and team crests. The aesthetic leans into a polished, commercial look with sleek blue and white lighting and high-gloss flooring. The production incorporates motion graphics to integrate team branding into the live-action broadcast environment.
Sky · What's on Sky September 2022
Sky showcases its diverse entertainment lineup for September 2022 in this promotional montage. The video leans into a dynamic editing style, cutting rapidly between dramatic character moments, comedic panel segments, and action-packed sequences. Produced by the in-house team at AdSmart from Sky, the commercial features a broad range of content against varied domestic, outdoor, and studio settings. The execution utilizes a live-action technique and a vibrant color palette to highlight the depth of the broadcast network's programming schedule.
Sky · Save Me Too Promo Clip
Sky's promotional clip for the series Save Me Too centres on Lennie James as he navigates a series of tense, nocturnal environments. The narrative moves through contrasting atmospheres, shifting from exterior street scenes and the interior of a vehicle to a birthday gathering in a local pub. The production, developed by AdSmart from Sky, utilises cinematic and moody framing to establish its narrative rhythm. The cinematography leans into a raw, live-action technique, highlighted by a distinct colour grading that transitions between ambient street lighting and warm indoor interiors.
Sky · What's on Sky November 2022
Sky presents a comprehensive promotional compilation detailing its programming slate for November 2022. This commercial project offers a curated look at upcoming series, blending narrative previews with fast-paced montages to highlight the network's breadth of entertainment content. Developed by the agency AdSmart from Sky, the production leans into live-action techniques to frame its selection of dramatic character moments and scenic narrative beats. The execution maintains a clean aesthetic throughout, using cinematic lighting to create consistent transitions across varied television genres.
Sky · 2023 Looking Forward
Sky presents its 2023 slate through a promotional reel that highlights the breadth of its upcoming programming. The campaign provides a comprehensive look at the network's original series, blending dramatic moments with comedic sequences across a variety of settings. Moving between intimate close-ups and wide ensemble shots, the edit transitions through distinct visual environments, ranging from urban streetscapes to interior scenes. The project utilises a live-action technique to establish a clean and nostalgic tone throughout the montage. AdSmart from Sky served as the agency and creative lead for this content.
Sky · Look Ahead 2021
Sky's 'Look Ahead 2021' promotional montage offers a high-tempo overview of the broadcaster's upcoming slate of programming. The piece cycles through a variety of genres, ranging from period dramas and science fiction to gritty crime thrillers, leaning into cinematic visual language to bridge disparate narratives. Produced by the in-house team at AdSmart from Sky, the spot utilizes live-action technique and slow motion sequences to heighten the intensity of its featured highlights. The edit maintains a clean, rapid-fire pace that emphasizes the scale and production value of the network's seasonal content.
Sky · Brassic 2 Promo Clip
Sky's promotional campaign for the second season of Brassic channels the series' signature dark comedic tone through a series of eccentric, high-contrast vignettes. The film moves between the mundane setting of a supermarket and the solemnity of a funeral parlor, balancing absurd character moments with a somber, cinematic aesthetic. Produced with a raw, live-action technique, the promo leans into muted tones and natural lighting to establish its atmosphere. AdSmart from Sky oversaw the agency and creative direction for the spot.
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