Sky presents Wicked for Good, a promotional commercial spot for Sky Cinema featuring Cynthia Erivo and Ariana Grande. The campaign highlights key scenes from the film integrated with studio footage of the actors.
The production leans into a high-contrast aesthetic, utilising vibrant green and pink lighting to reflect the visual identity of the feature film. The project, delivered by Sky Creative, alternates between cinematic previews and live-action sequences to frame the upcoming release.
