Simon Kelman

Simon Kelman · Plumbing

Simon Kelman presents this informative commercial for residential heating solutions, detailing boiler systems and home comfort through a clean aesthetic. The project, developed by agency AdSmart from Sky, utilises horizontal organic animation and vector graphics to illustrate technical heating schematics. The spot transitions from paper-textured map graphics into interior scenes, clearly mapping out the functionality of residential systems. The animation style maintains a consistent visual identity throughout the sequence.