Simon Kelman: Plumbing
Brand
Date
Feb 2025
Description
Simon Kelman presents this informative commercial for residential heating solutions, detailing boiler systems and home comfort through a clean aesthetic. The project, developed by agency AdSmart from Sky, utilises horizontal organic animation and vector graphics to illustrate technical heating schematics. The spot transitions from paper-textured map graphics into interior scenes, clearly mapping out the functionality of residential systems. The animation style maintains a consistent visual identity throughout the sequence.
Style
Horizontal, Commercial, Organic
Techniques
Animation, Vector
Industries
Color
Navy
Pure White
Crimson
Background
Illustrated Frame
Context
TVC / TV Commercial
Associated creatives
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