Simon Kelman
Plumbing
Brand
ProjectPlumbing
Date
Feb 2025
Description
Simon Kelman Plumbing and Heating presents an animated commercial focused on residential heating solutions. The spot utilizes clean vector graphics to guide viewers through technical schematics, mapping out boiler system operations before highlighting the resulting comfort in a home setting. The project incorporates organic animation transitions and a paper-textured aesthetic to demystify complex systems. Creative direction for the campaign was provided by AdSmart from Sky.
Style
Horizontal, Commercial, Organic
Techniques
Animation, Vector
Industries
Telecommunications
Color
Navy
Pure White
Crimson
Background
Illustrated Frame
Context
TVC / TV Commercial
Associated creatives
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