Shake Shack

Shake Shack · Shack Burger

Shake Shack · We Really Cook

Shake Shack's 'We Really Cook' is a documentary-style spot that highlights the operational reality of the brand's commercial kitchens. Featuring CEO Randy Garutti, the film provides a candid look at the daily preparation process behind the menu. Captured with a live-action technique, the project utilizes natural light to maintain an authentic, behind-the-scenes aesthetic. The vertical format frames the fast food environment, focusing on the kitchen staff and the high-paced activity central to the brand's food and beverage operations.

Shake Shack · We Really Cook - KShackFriedChicken

Shake Shack's 'We Really Cook' campaign captures the tactile preparation of the K-Shack Fried Chicken Sandwich. The commercial leans into an editorial and documentary style, tracking the culinary process from raw ingredients to final assembly. The film utilizes a live-action technique to document the fast-paced environment of a professional kitchen, featuring detailed shots of food preparation alongside ingredient overlays. The work focuses on the technical craft behind the sandwich, highlighting the physical labor and assembly within the food and beverage space.

Shake Shack · Different Breed of Good

Shake Shack · Chicken Burger