Shake Shack
We Really Cook
Brand
ProjectWe Really Cook
Date
Jan 2026
Description
Shake Shack provides a transparent look at its restaurant operations in the 'We Really Cook' campaign. The spot features CEO Randy Garutti on-site, detailing the company's approach to food preparation within a busy commercial kitchen environment. Directed through the agency Opinionated, the project utilises a live-action technique to capture the daily workflow of the kitchen staff. The content leans into a documentary aesthetic, framed for vertical viewing and prioritising natural light to maintain an authentic, clean presentation of the brand's food preparation process.
Style
Documentary, Vertical, Clean
Techniques
Natural light
Industries
Fast Food
Color
Medium Grey
Background
Commercial Kitchen
Context
Brand Film / Corporate Video
Associated creatives
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