SGIO
Featured SGIO projects
This week's top SGIO projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
SGIO · Elephant
This campaign for SGIO, titled 'Elephant', introduces an unexpected automotive encounter within a suburban setting. Directed by Nick Kelly, the spot captures a driver’s reaction as he discovers a large elephant blocking his garage exit, utilizing deadpan humor to frame the narrative. Produced by The Sweetshop, the film employs live-action techniques to maintain a cinematic and polished aesthetic. The project explores the intersection of everyday driving scenarios and the absurd, leaning into a dry, observational style.
SGIO · Don't Ignore The Obvious
SGIO presents 'Don't Ignore The Obvious,' a live-action commercial spot that brings everyday workplace scenarios to the screen. Set within the confined space of a modern, wood-paneled office elevator, the film leans into a clean and cinematic aesthetic to frame a candid conversation between two colleagues. The production was facilitated by Rapid Films, with Rabbit providing representation and Alt VFX managing the post-production work. The spot utilizes a warm lighting palette to ground the performances, focusing on natural dialogue to depict familiar corporate interactions within the finance and insurance sector.
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