SGIO
Don't Ignore The Obvious
Brand
ProjectDon't Ignore The Obvious
Date
Jan 2025
Description
SGIO’s 'Don't Ignore The Obvious' is a commercial spot that centers on a workplace interaction within a modern elevator setting. The film follows two colleagues as they engage in a scripted conversation, grounding the narrative in a relatable office environment. Produced by Rapid Films and represented by Rabbit, the production utilizes a live-action technique to achieve a clean, cinematic aesthetic. Warm lighting and a detailed, wood-paneled interior provide the backdrop for the dialogue, while Alt VFX handled the post-production work to finalize the spot.
Style
Vertical, Cinematic, Warm, Clean
Industries
Insurance
Color
Sky Blue
Pure White
Royal Blue
Background
Office
Context
TVC / TV Commercial
Associated creatives
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