SGIO: Don't Ignore The Obvious
Brand
Date
Jan 2025
Description
SGIO presents 'Don't Ignore The Obvious,' a live-action commercial spot that brings everyday workplace scenarios to the screen. Set within the confined space of a modern, wood-paneled office elevator, the film leans into a clean and cinematic aesthetic to frame a candid conversation between two colleagues. The production was facilitated by Rapid Films, with Rabbit providing representation and Alt VFX managing the post-production work. The spot utilizes a warm lighting palette to ground the performances, focusing on natural dialogue to depict familiar corporate interactions within the finance and insurance sector.
Style
Vertical, Cinematic, Warm, Clean
Industries
Color
Sky Blue
Pure White
Royal Blue
Background
Office
Context
TVC / TV Commercial
Associated creatives
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