Rye Beauty

Rye Beauty · Multiple campaigns

This collection of campaigns for Rye Beauty serves as a comprehensive visual showcase for the brand's brow grooming and cosmetic line. The imagery utilizes a variety of commercial photography techniques, oscillating between high-contrast graphic layouts with hard directional lighting and soft, minimalist still lifes that emphasize product texture. Captured by Karen Epstein Photography & Motion, the visuals integrate botanical elements—ranging from vibrant anthuriums to delicate waxflowers—with clean studio aesthetics. The work leans into saturated color palettes and geometric arrangements, often pairing metallic gold branding with matte packaging to elevate the product's premium positioning. Beyond standard product stills, the campaign incorporates functional infographics, such as swatch charts and benefit-focused typography, to communicate the technical performance of the formulations.