Rye Beauty

Aug 2024

Rye Beauty showcases its range of brow grooming serums and tinted brow milk through a series of graphic, high-contrast commercial campaigns. The imagery leans into a minimalist aesthetic, pairing matte cosmetic tubes with organic elements like dried floral stems, marble slabs, and raw mineral pedestals to establish a tactile, premium feel. Photographer and videographer Karen Epstein leads the visual execution, utilizing both crisp, directional hard light to create geometric shadows and soft, diffused studio lighting to highlight cosmetic textures. The campaigns integrate bold typography and schematic swatches, balancing clean product displays with vibrant pastel gradients and high-saturation backgrounds.

Commercial, Clean

Cosmetics

Advertising Campaign