Rokh
Featured Rokh projects
This week's top Rokh projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Rokh · GU X ROKH Collaboration Fall 2024
The GU x Rokh collaboration for Fall 2024 merges avant-garde tailoring with everyday utility, captured in a series of studio portraits by photographer Andrea Artemisio. The project leans into a minimalist aesthetic, utilizing a clean, neutral backdrop to emphasize the structured layering of wool knits, houndstooth outerwear, and quilted bombers. Integrating elements of retro-tech, the campaign features models alongside vintage computer monitors, keyboards, and analog hardware. This contrast between complex garment construction and digital nostalgia defines the editorial focus, highlighting intricate fabric textures and relaxed, asymmetrical silhouettes throughout the collection.
Project Rokh · delicate gestures Summer 2026
The Rokh Summer 2026 collection, titled delicate gestures, serves as a masterclass in the intersection of architectural structure and fluid movement within the luxury fashion sector. Under the vision of designer and photographer Rok Hwang, the campaign leans into a minimalist aesthetic that prioritizes tactile engagement over maximalist artifice. By utilizing a controlled, neutral grey background, Hwang strips away environmental distractions, allowing the collection’s intricate construction—from deconstructed trench coats with waist-high slits to sheer midi dresses—to take center stage. The imagery channels a refined editorial quality through the use of natural light and studio strobe, which together heighten the subtle sheen of silken fabrics and the nuanced layering of the garments. Model Maria Shainer breathes life into these pieces, her natural and deliberate poses emphasizing the fluidity of the designs rather than merely presenting them as static objects. The integration of techniques like analogue film grain on specific detail shots adds a cinematic, nostalgic texture that contrasts beautifully with the sharp, clean lines of the tailoring. Through this collaboration, the project captures a modern, intimate tension, effectively elevating everyday silhouettes into profound studies of form and shadow, while maintaining the distinct, sculptural identity that has become synonymous with the Rokh brand identity.
Project Rokh · GU x Rokh - Spring/Summer 2026
The GU x Rokh Spring/Summer 2026 campaign masterfully blurs the lines between high-concept luxury fashion houses and accessible everyday wear. Through the lens of photographer Fumiko Imano, the project captures a quiet, introspective mood that feels both intimate and meticulously staged. Set against the neutral, minimalist backdrop of a hotel room, the collection leans into an editorial aesthetic that prioritizes texture and silhouette. Models, including Isabel Jones, are positioned in coordinated ensembles that highlight the versatility of the pieces, from dramatic puff-sleeve blouses to layered maxi skirts and athletic-inspired mary janes. The visual narrative relies heavily on natural light to define the space, with the soft glow streaming through curtains to create sharp, diagonal shadows that anchor the compositions. Hair stylist Yu Nagatomo complements this clean look with sleek, understated styles that ensure the focus remains firmly on the craftsmanship of the garments. By balancing the rigid, formal nature of the clothing with a relaxed, lifestyle-oriented posture, the imagery successfully channels a sense of modern ease. The series functions as a cohesive commercial showcase, proving that the collaboration between GU and Rokh can feel both elevated and grounded, finding beauty in the subtle interplay between soft interiors and bold, structured fashion statements.
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