Rokh: GU X ROKH Collaboration Fall 2024
Brand
Date
Oct 2024
Description
The GU x Rokh collaboration for Fall 2024 merges avant-garde tailoring with everyday utility, captured in a series of studio portraits by photographer Andrea Artemisio. The project leans into a minimalist aesthetic, utilizing a clean, neutral backdrop to emphasize the structured layering of wool knits, houndstooth outerwear, and quilted bombers. Integrating elements of retro-tech, the campaign features models alongside vintage computer monitors, keyboards, and analog hardware. This contrast between complex garment construction and digital nostalgia defines the editorial focus, highlighting intricate fabric textures and relaxed, asymmetrical silhouettes throughout the collection.
Style
Editorial, Vertical, Clean
Industries
Color
Camel
Background
White Seamless
Context
Lookbook
Associated creatives
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