Rokh

Oct 2024

The GU x Rokh Fall 2024 collaboration campaign features a collection of studio-based fashion portraits that lean into a minimalist, editorial aesthetic. Photographed by Andrea Artemisio, the imagery focuses on the structural layering and tactile textures of the designer fashion line, ranging from heavy cable-knit sweaters to quilted outerwear and houndstooth tailoring. Set against clean, neutral backgrounds, the campaign incorporates idiosyncratic props—such as vintage computer hardware, electronic components, and assorted toys—to create a distinct visual dialogue. The photography utilizes bright, even lighting to highlight the intricate details of the garments, resulting in a series that emphasizes contemporary proportions and technical design elements.

Editorial, Vertical, Clean

Designer Fashion

White Seamless

Lookbook