Reserved
Featured Reserved projects
This week's top Reserved projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Reserved · Rush Hours - Men's Fall Campaign
Reserved's Rush Hours campaign captures a contemporary approach to menswear, anchoring the collection in the everyday rhythms of city life. Photographed by Karo Ramos, the series moves through diverse urban environments—from bustling crosswalks and brick-lined brownstones to quiet waterfront paths—to showcase the label’s latest seasonal layers. The imagery leans into a distinct editorial aesthetic, employing analogue film techniques and natural light to lend a textured, nostalgic quality to the styling. With a focus on versatile staples like tailored double-breasted suits, wool overcoats, and knitwear, the campaign frames the clothing within authentic street-level contexts. The result is a series of candid, portrait-driven scenes that emphasise fabric depth and architectural geometry across a vertical and horizontal editorial lens.
Project Reserved · RESERVED CAMPAIGN SS25
The Reserved SS25 campaign is a high street fashion project that grounds modern tailoring in a raw, Mediterranean-inspired aesthetic. Through a series of editorial and commercial portraits, the work juxtaposes structured knitwear and smart casual separates against rustic adobe architecture and arid landscapes. Photographed by Mateusz Stankiewicz, the campaign leans into natural light and warm, earthy tones. The imagery utilises golden hour illumination and chiaroscuro techniques to highlight garment textures, from fine-gauge polos to layered trench coats. Fashion styling by Ewelina Gralak, with hair by Michał Bielecki and makeup by Wilson Will, rounds out the series, featuring model Paul Hupfer across a range of relaxed, outdoor-focused compositions.
Explore other brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
