Reserved
RESERVED CAMPAIGN SS25
Brand
ProjectRESERVED CAMPAIGN SS25
Date
Apr 2025
Description
The Reserved SS25 campaign is a high street fashion editorial shot by photographer Mateusz Stankiewicz. Featuring model Paul Hupfer, the imagery explores a refined resort aesthetic, utilizing textured earthen architecture and warm, natural light to frame a series of modern, tailored silhouettes. The project leans into a raw, sun-drenched atmosphere, with styling by Ewelina Gralak that highlights seasonal knitwear, layered button-downs, and crisp trousers. Technical details such as lens flare artifacts and deep chiaroscuro contrasts provide a polished, cinematic quality to the campaign, bridging commercial appeal with editorial visual storytelling.
Style
Editorial, Vertical, Warm
Techniques
Natural light
Industries
High Street Fashion
Context
Advertising Campaign
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