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Reserved: RESERVED CAMPAIGN SS25

Brand
Reserved
Date

Apr 2025

Description

The Reserved SS25 campaign is a high street fashion project that grounds modern tailoring in a raw, Mediterranean-inspired aesthetic. Through a series of editorial and commercial portraits, the work juxtaposes structured knitwear and smart casual separates against rustic adobe architecture and arid landscapes. Photographed by Mateusz Stankiewicz, the campaign leans into natural light and warm, earthy tones. The imagery utilises golden hour illumination and chiaroscuro techniques to highlight garment textures, from fine-gauge polos to layered trench coats. Fashion styling by Ewelina Gralak, with hair by Michał Bielecki and makeup by Wilson Will, rounds out the series, featuring model Paul Hupfer across a range of relaxed, outdoor-focused compositions.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries
High Street Fashion
Context

Advertising Campaign

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