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·RESERVED CAMPAIGN SS25

Model wearing dark sunglasses, striped shirt, and a navy sweater tied over his shoulders against an adobe building background

Male model wearing a pink polo shirt and dark trousers posed against a dark background with strong directional lighting.

Male model wearing a yellow button-down shirt seated in strong sunlight with dramatic shadow cast across his face.

Male model in a light blue polo shirt and light jeans leaning against a warm textured terracotta doorway

Model wearing a brown suit jacket seated on a brown leather couch in a warm-toned interior

Male model wearing a beige trench coat and dark trousers standing between textured earthen walls.

Model wearing a dark blazer leaning against a warm textured wall in a low-light portrait

Model wearing a brown polo shirt and white trousers leaning against a textured architectural wall

Model leaning against a wall next to a large window wearing a pale yellow shirt and light blue jeans

Male model smiling while posing outdoors near large desert plants wearing a navy jacket and yellow t shirt

Model wearing a brown polo shirt and white trousers descending outdoor stone steps against a clear blue sky

Model wearing a blue suit reclining on a grassy slope with agave plants in the RESERVED CAMPAIGN SS25 by Mateusz Stankiewicz.

Model wearing a pink sweater and dark trousers walking across a grassy lawn with plants against a warm wall

Man wearing sunglasses and a striped collared shirt outdoors with warm sunlight filtering through plants.

Reserved RESERVED CAMPAIGN SS25 2025

About

The Reserved SS25 campaign is a high street fashion project that grounds modern tailoring in a raw, Mediterranean-inspired aesthetic. Through a series of editorial and commercial portraits, the work juxtaposes structured knitwear and smart casual separates against rustic adobe architecture and arid landscapes. Photographed by Mateusz Stankiewicz, the campaign leans into natural light and warm, earthy tones. The imagery utilises golden hour illumination and chiaroscuro techniques to highlight garment textures, from fine-gauge polos to layered trench coats. Fashion styling by Ewelina Gralak, with hair by Michał Bielecki and makeup by Wilson Will, rounds out the series, featuring model Paul Hupfer across a range of relaxed, outdoor-focused compositions.