REDSOFA

REDSOFA · Brand Identity

The brand identity for REDSOFA, developed by Studio Gruhl, establishes a versatile visual system for the digital recruitment platform. The work leverages a high-contrast palette of red, black, and white, anchored by a minimalist typographic hierarchy that utilizes Lausanne sans-serif to maintain professional clarity across web and mobile interfaces. Execution spans a range of motion graphics and static imagery, weaving together 3D render / CGI elements with clean UI layouts. The project balances structured digital functionality with expressive motion design, incorporating abstract geometric forms and symbolic chess imagery to define the brand's graphic character. This comprehensive system is designed to scale from out-of-home digital displays to responsive web environments, maintaining a consistent aesthetic through precise layout transitions and crisp typography.