REDSOFA

Jul 2023

The brand identity for REDSOFA, developed by Studio Gruhl, centres on a clean, minimalist digital system designed for the tech and recruitment sector. The project establishes a cohesive aesthetic through high-contrast primary colours, primarily black, white, and a vibrant signature red, supported by a structured typographic hierarchy featuring the Lausanne typeface. Executing across both motion graphics and static editorial photography, the brand identity leverages dynamic grid layouts and 3D render / CGI techniques. The visual language integrates surreal, abstract geometric forms—such as chess pieces and fluid liquid elements—with functional UI components. These design choices create a balance between energetic, maximalist motion sequences and a clean, professional interface for web and mobile platforms.

Horizontal, Commercial, Clean

Motion Graphics

Apps & Digital Platforms

Brand Film / Corporate Video