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Red Cross Drive

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Featured Red Cross Drive projects

This week's top Red Cross Drive projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.

Project

Uber, Red Cross Drive · Sam Kerr 15s 9:16

Uber and Red Cross partner for this public awareness campaign featuring athlete Sam Kerr. The 15-second vertical spot focuses on clothing donation, utilising quick cuts and energetic sequences to drive engagement. Produced by We Know Video, the piece maintains a clean studio aesthetic with bright, even lighting. The execution relies on live-action techniques to showcase layered streetwear and the donation process within a commercial format.

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