RAM Trucks

RAM Trucks · 2025 Big Game | Goldilocks and the Three Trucks feat. Glen Powell | :60

RAM Trucks presents this 60-second spot as part of its 2025 Big Game campaign, reinterpreting the classic Goldilocks and the Three Bears fairy tale. The film features Glen Powell in a woodland cabin setting, transitioning to a misty forest clearing where the truck lineup serves as the focal point of the narrative. Developed by agency GSD&M, the spot utilizes a live-action technique to establish a humorous and cinematic tone. The production emphasizes a moody aesthetic, defined by warm lighting and a rustic visual palette. Post-production and visual effects were handled by Cabin Edit, Framestore LA, and Company 3 LA.

RAM Trucks · Premature Electrification

RAM Trucks · 'Premature Electrification'