RAM Trucks

Feb 2025

RAM Trucks brings a whimsical, fairy tale-inspired narrative to the 2025 Big Game with a 60-second spot titled Goldilocks and the Three Trucks. Featuring actor Glen Powell, the film reimagines the classic story within a moody woodland setting, positioning the vehicle lineup against a backdrop of a rustic cabin and misty forest clearing. The project was developed by agency GSD&M and utilizes a cinematic, live-action technique to ground the humorous premise. Production efforts involved Minted Content and Omnicom Production, with visual effects and post-production work handled by Framestore LA and Cabin Edit. Additional audio support and music composition were provided by Howdy Sound and SHINDIG Music + Sound, alongside licensing support from Platinum Rye.

Humorous, Horizontal, Cinematic, Moody

Luxury Automotive

House

TVC / TV Commercial