Rajah Spices

Rajah Spices · Anoushe

Rajah Spices features paraclimber and motivational speaker Anoushe in this commercial campaign, capturing the intersection of her athletic career and culinary interests. The spot frames her routine across domestic and training environments, highlighting both her climbing pursuits and her time in the kitchen. Directed with a clean commercial aesthetic, the production utilizes a blend of natural and studio lighting to document these facets of her life. The final edit presents a balanced look at the athlete, incorporating vertical framing and live-action techniques to emphasize the subject’s movement and presence. AdSmart from Sky oversaw the creative production for the project.