Rajah Spices
Anoushe
Brand
ProjectAnoushe
Date
Feb 2025
Description
Rajah Spices profiles world record holder and paraclimber Anoushe in this commercial campaign, which tracks the athlete across her varied daily pursuits. The footage moves between her intense training on indoor rock walls and the more intimate, domestic setting of her kitchen. With creative direction and agency support from AdSmart from Sky, the film utilizes a clean, live-action technique. The production balances dynamic athletic sequences with grounded culinary shots, relying on a mix of natural and studio lighting to bridge the athlete's two worlds.
Style
Vertical, Commercial, Clean
Industries
CPG / Packaged Food
Color
Jet Black
Hot Pink
Background
Gym
Context
TVC / TV Commercial
Associated creatives
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