Principality Building Society

Principality Building Society · Dylan's Saving Squad

Principality Building Society presents Dylan's Saving Squad, an animated campaign focused on financial literacy concepts. The narrative centers on a dragon character navigating a stylized woodland, utilizing vibrant flat vector graphics to communicate savings principles. The project features creative direction and production from AdSmart from Sky, delivering a cohesive visual identity through graphic-forward animation and consistent world-building across castle and forest backdrops. The work leans into a clean, geometric aesthetic to engage audiences with core banking concepts.