Principality Building Society: Dylan's Saving Squad
Date
Jan 2025
Description
Principality Building Society presents Dylan's Saving Squad, an animated campaign focused on financial literacy concepts. The narrative centers on a dragon character navigating a stylized woodland, utilizing vibrant flat vector graphics to communicate savings principles. The project features creative direction and production from AdSmart from Sky, delivering a cohesive visual identity through graphic-forward animation and consistent world-building across castle and forest backdrops. The work leans into a clean, geometric aesthetic to engage audiences with core banking concepts.
Style
Horizontal, Cinematic, Graphic
Techniques
Animation, Vector
Industries
Color
Jet Black
Forest Green
Crimson
Background
Illustrated Frame
Context
Brand Film / Corporate Video
Associated creatives
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