Principality Building Society
Dylan's Saving Squad
ProjectDylan's Saving Squad
Date
Jan 2025
Description
Principality Building Society introduces 'Dylan's Saving Squad,' an animated campaign focused on financial education for younger audiences. The work utilizes a vibrant graphic animation style, employing clean vector visuals to navigate concepts of saving within a stylized woodland environment. Developed with creative contribution from AdSmart from Sky, the production features a central character interacting with forest and castle settings. The project leverages a horizontal cinematic format to deliver its messaging.
Style
Horizontal, Cinematic, Graphic
Techniques
Animation, Vector
Industries
Banking
Color
Jet Black
Forest Green
Crimson
Background
Illustrated Frame
Context
Brand Film / Corporate Video
Associated creatives
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