Poliklinika Croatia

Poliklinika Croatia · We Got Your Back

The 'We Got Your Back' campaign for Poliklinika Croatia introduces a public health awareness initiative that integrates interactive digital displays into the urban landscape. By utilising real-time posture analysis, the campaign transforms tree-lined pedestrian areas into diagnostic touchpoints, encouraging commuters to consider spinal health through a live-action commercial approach. Developed by Grey Croatia, the work features a clean aesthetic that relies on natural outdoor lighting to highlight the interaction between city architecture and the campaign's digital interface. The project bridges the gap between public service communication and outdoor digital advertising, capturing spontaneous responses to health-focused graphical interfaces in a high-traffic environment.