Poliklinika Croatia
We Got Your Back
Brand
ProjectWe Got Your Back
Date
Dec 2024
Description
The We Got Your Back campaign for Poliklinika Croatia integrates public awareness messaging into urban environments through a series of interactive digital billboards. Developed by Grey Croatia, the live-action commercial captures the intersection of public health diagnostics and city infrastructure, featuring passersby engaging with real-time posture analysis screens. Positioned within a tree-lined street, the project utilizes clean visual framing and natural outdoor lighting to highlight its digital interfaces. The execution blends accessible health information with functional outdoor digital advertising to facilitate public engagement.
Style
Horizontal, Commercial, Clean
Industries
Public Awareness
Color
Pure White
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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