PM Chairs

PM Chairs · TV

PM Chairs introduces a new commercial spot, 'TV,' highlighting the brand’s integration into domestic life. The film captures a sequence of relatable, warm vignettes, moving from outdoor garden settings into the quiet routine of a family home. The narrative flows through scenes of everyday comfort—reading the newspaper and playing video games—before settling on the product in a minimalist interior. Leveraging natural light and a polished, live-action technique, the project emphasizes a domestic atmosphere. Creative development was handled by AdSmart from Sky.