PM Chairs: TV
Brand
Date
Feb 2025
Description
PM Chairs introduces a new commercial spot, 'TV,' highlighting the brand’s integration into domestic life. The film captures a sequence of relatable, warm vignettes, moving from outdoor garden settings into the quiet routine of a family home. The narrative flows through scenes of everyday comfort—reading the newspaper and playing video games—before settling on the product in a minimalist interior. Leveraging natural light and a polished, live-action technique, the project emphasizes a domestic atmosphere. Creative development was handled by AdSmart from Sky.
Style
Horizontal, Commercial, Warm, Polished
Techniques
Natural light
Industries
Color
Blush
Pure White
Background
House
Context
TVC / TV Commercial
Associated creatives
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