PM Chairs
TV
Brand
ProjectTV
Date
Feb 2025
Description
PM Chairs enters the home comfort space with this commercial spot, highlighting the integration of their modern massage seating into everyday domestic life. The film transitions from outdoor garden imagery to a series of relatable interior vignettes, capturing various family members engaged in morning routines and quiet leisure activities. Produced by AdSmart from Sky, the creative leans into a warm and polished aesthetic. The cinematography utilizes soft indoor lighting and natural light to emphasize the product's placement within a contemporary home environment.
Style
Horizontal, Commercial, Warm, Polished
Techniques
Natural light
Industries
Hotels
Color
Blush
Pure White
Background
House
Context
TVC / TV Commercial
Associated creatives
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