Pink Prosecco

Pink Prosecco · Dec 2020

Pink Prosecco’s holiday campaign for December 2020 leans into seasonal warmth and celebration. The commercial focuses on the product experience, highlighting sparkling pours against a backdrop of festive winter decor including pine, candles, and holiday ornaments. Produced by AdSmart from Sky, the spot utilizes live-action technique to build a clean, intimate atmosphere. The visual execution centers on rich product placement, with careful attention paid to lighting and surface textures to emphasize the brand’s positioning within the alcoholic beverages category.