Pink Prosecco: Dec 2020
Brand
Date
Jan 2025
Description
Pink Prosecco’s holiday campaign for December 2020 leans into seasonal warmth and celebration. The commercial focuses on the product experience, highlighting sparkling pours against a backdrop of festive winter decor including pine, candles, and holiday ornaments. Produced by AdSmart from Sky, the spot utilizes live-action technique to build a clean, intimate atmosphere. The visual execution centers on rich product placement, with careful attention paid to lighting and surface textures to emphasize the brand’s positioning within the alcoholic beverages category.
Style
Horizontal, Commercial, Warm, Clean
Industries
Event
Christmas
Color
Jet Black
Blush
Pure White
Background
Living Room
Context
Advertising Campaign
Associated creatives
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