Peter Do
Featured Peter Do projects
This week's top Peter Do projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Peter Do · PD-168 Collection
The PD-168 collection editorial by designer Peter Do channels a stark, urban energy through a series of monochrome portraits and street-style captures. Shot by photographer Philipp Paulus, the project leans into high-contrast aesthetics and moody, natural light to frame the collection's sharp tailoring and structured silhouettes. Set against dynamic city backdrops—ranging from busy street corners to narrow alleys—the editorial utilizes vertical framing and bold typography to create a rhythmic, graphic presentation. The imagery highlights the collection's focus on monochromatic layering, featuring everything from oversized casual wear to precisely cut blazers and metallic accessories.
Project Banana Republic, Peter Do · Fall 2023 Ad Campaign
The Fall 2023 collaboration between Banana Republic and Peter Do arrives as a masterclass in modern luxury fashion, stripping away excess to focus entirely on the interplay of structure and landscape. Photographed by Malick Bodian, the campaign leans into a deliberate editorial minimalism that feels both expansive and intimately precise. Set against the weathered concrete of piers and the rugged, moss-dusted rocks of a quiet coastline, the imagery utilizes the soft, diffused natural light of dusk to accentuate the collection's architectural silhouettes. By opting for a cinematic approach, the visual narrative centers on the sharp, avant-garde tailoring that has become synonymous with Do’s design language. Models are positioned in linear, rhythmic formations that allow the high-fashion layering—from oversized wool coats and shearling collars to crisp white shirting—to resonate against the muted, hazy horizon. The choice of location serves as a textural counterpoint to the clean, monochromatic palettes, creating a serene environment where the technical construction of each garment is elevated to the forefront. This project transcends traditional lookbook photography, offering a cohesive visual statement where the fluidity of the ocean meets the uncompromising rigidity of tailored design. Through this series, the collaboration successfully grounds high-concept luxury within a tangible, atmospheric lifestyle context, establishing a visual standard defined by intentional stillness and refined textile depth.
Project Peter Do · PETER DO SPRING 2024
Peter Do presents the Spring 2024 collection through a series of minimalist fashion editorial images. The campaign centers on architectural silhouettes and clean lines, captured within a stark studio environment. Photographer Dennis Tejero and stylist Kyle Sakunruchira collaborate to spotlight the collection's tailoring, featuring model Merel Roggeveen in form-fitting evening wear. The production employs soft, directional lighting and a desaturated palette to underscore the sculptural nature of the garments, leaning into a refined, editorial aesthetic.
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