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Banana Republic x Peter Do

Fall 2023 Ad Campaign
Date

Oct 2023

Description

The Fall 2023 collaboration between Banana Republic and Peter Do arrives as a masterclass in modern luxury fashion, stripping away excess to focus entirely on the interplay of structure and landscape. Photographed by Malick Bodian, the campaign leans into a deliberate editorial minimalism that feels both expansive and intimately precise. Set against the weathered concrete of piers and the rugged, moss-dusted rocks of a quiet coastline, the imagery utilizes the soft, diffused natural light of dusk to accentuate the collection's architectural silhouettes. By opting for a cinematic approach, the visual narrative centers on the sharp, avant-garde tailoring that has become synonymous with Do’s design language. Models are positioned in linear, rhythmic formations that allow the high-fashion layering—from oversized wool coats and shearling collars to crisp white shirting—to resonate against the muted, hazy horizon. The choice of location serves as a textural counterpoint to the clean, monochromatic palettes, creating a serene environment where the technical construction of each garment is elevated to the forefront. This project transcends traditional lookbook photography, offering a cohesive visual statement where the fluidity of the ocean meets the uncompromising rigidity of tailored design. Through this series, the collaboration successfully grounds high-concept luxury within a tangible, atmospheric lifestyle context, establishing a visual standard defined by intentional stillness and refined textile depth.

Style

Editorial, Lifestyle

Techniques

Natural light

Industries

Luxury Fashion Houses, Fashion

Associated creatives

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