PEDRO
Featured PEDRO projects
This week's top PEDRO projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project PEDRO · The Splash
For its latest campaign titled The Splash, fashion brand PEDRO presents a masterclass in editorial minimalism, grounding its seasonal collection of leather bags and accessories in a serene, elemental landscape. Captured through the lens of photographer Min Hyun Woo, the campaign traverses the boundary between the controlled environment of the studio and the untamed beauty of the coastline. By featuring models Elvis Candy-Radovanovic and Peng Chang, the imagery centers on a raw, authentic aesthetic that favors natural skin textures and freckles over heavy retouching, aligning perfectly with the season's focus on organic silhouettes. The visual narrative leans heavily into a high-key aesthetic, utilizing soft natural light to emphasize the structured, rich textures of the leather bucket bags and totes against the fluid, cool-toned backdrop of the ocean. Whether framed against the stark, tactile walls of a studio or suspended within the cinematic, deep blue stillness of water, the project maintains a consistent language of quiet introspection. The composition often highlights a tension between the man-made structure of the accessories and the raw, shifting elements of the environment, resulting in a cohesive lifestyle series. Through expert use of editorial portraiture and cinematic framing, PEDRO successfully elevates the humble accessory to a central protagonist, proving that clean, intentional composition remains the ultimate tool for modern fashion storytelling.
Project PEDRO · Summer 2024
The PEDRO Summer 2024 campaign masterfully captures the intersection of contemporary fashion and the kinetic pulse of city living. Set against the dense, textured backdrop of Hong Kong, this series of images leans into an editorial aesthetic that prioritizes authentic street-style energy over sterile studio perfection. By documenting subjects in stride across bustling urban thoroughfares, the work creates a compelling juxtaposition between static, composed figures and the fluid, unpredictable motion of city life. The campaign effectively positions the brand's latest collection of bags and accessories within a grounded, lifestyle-focused narrative where architectural details, such as weathered stone steps and traditional signage, serve as a visceral frame for high-fashion silhouettes. Through a combination of live-action technique and natural daylight, the imagery highlights the sculptural qualities of metallic handbags and structured leather pieces, allowing their sharp lines to pop against vibrant, earthy palettes. With precise oversight from casting director Marina Fairfax, the visuals feel both aspirational and deeply rooted in the current cultural zeitgeist. This cinematic approach ensures that the accessories do not just exist as products, but as vital, functional companions to the modern traveler. The result is a cohesive, highly atmospheric project that leverages clean composition and warm, diffused lighting to elevate the everyday urban commute into a refined, high-impact fashion editorial experience.
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