PEDRO

May 2026

For its latest campaign titled The Splash, fashion brand PEDRO presents a masterclass in editorial minimalism, grounding its seasonal collection of leather bags and accessories in a serene, elemental landscape. Captured through the lens of photographer Min Hyun Woo, the campaign traverses the boundary between the controlled environment of the studio and the untamed beauty of the coastline. By featuring models Elvis Candy-Radovanovic and Peng Chang, the imagery centers on a raw, authentic aesthetic that favors natural skin textures and freckles over heavy retouching, aligning perfectly with the season's focus on organic silhouettes. The visual narrative leans heavily into a high-key aesthetic, utilizing soft natural light to emphasize the structured, rich textures of the leather bucket bags and totes against the fluid, cool-toned backdrop of the ocean. Whether framed against the stark, tactile walls of a studio or suspended within the cinematic, deep blue stillness of water, the project maintains a consistent language of quiet introspection. The composition often highlights a tension between the man-made structure of the accessories and the raw, shifting elements of the environment, resulting in a cohesive lifestyle series. Through expert use of editorial portraiture and cinematic framing, PEDRO successfully elevates the humble accessory to a central protagonist, proving that clean, intentional composition remains the ultimate tool for modern fashion storytelling.

Editorial, Vertical, Vertical

Natural light

Bags & Accessories, Fashion, Fashion