Paul & Shark

Paul & Shark · S/S 2025 Campaign

The Paul & Shark Spring/Summer 2025 fashion campaign channels a sophisticated resort aesthetic through a series of sun-drenched outdoor portraits. Captured by photographer Giampaolo Sgura and styled by Anna Dello Russo, the campaign leans into a coastal narrative with settings ranging from manicured waterfront lawns to maritime-inspired boat scenes. The imagery utilizes natural light to highlight the collection's focus on textured linens, utility jackets, and patterned knitwear. The editorial series balances lifestyle-driven group compositions with singular, dynamic poses, maintaining a cohesive palette of earth tones and neutral colors across both color and monochrome photography.