Paul & Shark
S/S 2025 Campaign
Brand
ProjectS/S 2025 Campaign
Date
Mar 2025
Description
The Spring/Summer 2025 campaign for Paul & Shark captures the essence of coastal leisure through a series of editorial images. Photographed by Giampaolo Sgura with styling by Anna Dello Russo, the work centers on a relaxed resort aesthetic, utilizing natural light to emphasise the texture of knitwear, linen jackets, and utility-inspired tailoring. Shot across various waterfront and park settings, the campaign features models including Justin Eric Martin and Pietro Boselli. The imagery transitions between candid lifestyle compositions and structured fashion portraiture, employing warm color grading and monochrome techniques to define the brand's seasonal narrative.
Style
Editorial, Vertical, Warm
Techniques
Natural light
Color
Jet Black
Context
Advertising Campaign
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