Patrick Ta

Patrick Ta · Body

Patrick Ta · Spring 2024 Collection | Major Headlines Crème & Powder Blush

The Patrick Ta Spring 2024 collection campaign introduces the Major Headlines Crème & Powder Blush through a series of commercial beauty portraits. Photographed by Greg Swales with creative direction by Patrick Ta, the imagery focuses on a refined aesthetic defined by luminous skin and saturated color. Models are styled in tailored beige blazers, using polished accessories to complement the vibrant pink-coral blush tones. The campaign leverages clean studio composition and beauty light to emphasize cosmetic textures and a glossy finish.

Patrick Ta · Spring 2024 Collection | Major Volume Plumping Lip Gloss

Patrick Ta leads the creative direction for the Spring 2024 collection campaign, spotlighting the launch of the Major Volume Plumping Lip Gloss. The beauty campaign focuses on high-shine finishes and rich cosmetic textures, featuring model Palak Gupta in a series of polished portraits. Photographed by Greg Swales, the series utilizes clean studio aesthetics to emphasize radiant skin and defined makeup applications. By employing polished beauty light and macro framing, the imagery highlights the collection’s range of neutral and berry tones across a variety of compositions.