Patrick Ta: Spring 2024 Collection | Major Volume Plumping Lip Gloss
Brand
Date
Apr 2024
Description
Patrick Ta leads the creative direction for the Spring 2024 collection campaign, spotlighting the launch of the Major Volume Plumping Lip Gloss. The beauty campaign focuses on high-shine finishes and rich cosmetic textures, featuring model Palak Gupta in a series of polished portraits. Photographed by Greg Swales, the series utilizes clean studio aesthetics to emphasize radiant skin and defined makeup applications. By employing polished beauty light and macro framing, the imagery highlights the collection’s range of neutral and berry tones across a variety of compositions.
Style
Vertical, Commercial, Polished
Techniques
Beauty Light
Industries
Color
Jet Black
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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