Patrick Ta
Spring 2024 Collection | Major Volume Plumping Lip Gloss
Brand
Date
Apr 2024
Description
Patrick Ta’s Spring 2024 campaign for the Major Volume Plumping Lip Gloss collection centres on a refined commercial beauty aesthetic. Captured by photographer Greg Swales, the series employs clean macro compositions and soft studio lighting to emphasize rich cosmetic textures and high-shine finishes. The imagery features model Palak Gupta and fellow talent alongside creative director Patrick Ta. Across the portraits, the execution leans into polished styling and neutral color palettes, highlighting the radiant skin textures and glossy lip applications central to the product range.
Style
Vertical, Commercial, Polished
Techniques
Beauty Light
Industries
Cosmetics
Color
Jet Black
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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