Patrick Ta
Spring 2024 Collection | Major Volume Plumping Lip Gloss
Brand
Date
Apr 2024
Description
The Spring 2024 collection campaign for Patrick Ta introduces the Major Volume Plumping Lip Gloss line through a series of polished beauty portraits. Captured by photographer Greg Swales, the series leans into a clean, commercial aesthetic that emphasizes high-shine cosmetic finishes and precise textures. Creative director Patrick Ta leads the visual concept, which features model Palak Gupta and fellow talent in intimate, close-up framing. The execution utilizes soft beauty light against neutral backdrops to maintain a focus on the product's finish, highlighting a palette of neutral and berry tones across the collection.
Style
Vertical, Commercial, Polished
Techniques
Beauty Light
Industries
Cosmetics
Color
Jet Black
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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