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Close-up portrait of a woman with glossy makeup and closed eyes against a neutral backdrop for Patrick Ta.
Patrick Ta and model Palak Gupta posing close together with Major Volume Plumping Lip Gloss against a neutral studio backdrop.
Two women with long dark hair and glossy lip makeup posing against a plain light background for Patrick Ta
Close-up beauty portrait of three models with sleek dark hair and glossy lips for Patrick Ta Spring 2024 campaign.
Close-up portrait of a woman with glossy makeup and closed eyes against a neutral backdrop for Patrick Ta.
Patrick Ta and model Palak Gupta posing close together with Major Volume Plumping Lip Gloss against a neutral studio backdrop.
Two women with long dark hair and glossy lip makeup posing against a plain light background for Patrick Ta

Patrick Ta Spring 2024 Collection | Major Volume Plumping Lip Gloss 2024

About

Patrick Ta leads the creative direction for the Spring 2024 collection campaign, spotlighting the launch of the Major Volume Plumping Lip Gloss. The beauty campaign focuses on high-shine finishes and rich cosmetic textures, featuring model Palak Gupta in a series of polished portraits. Photographed by Greg Swales, the series utilizes clean studio aesthetics to emphasize radiant skin and defined makeup applications. By employing polished beauty light and macro framing, the imagery highlights the collection’s range of neutral and berry tones across a variety of compositions.

Brand

Patrick Ta

Credits

Greg Swales
Photographer
Patrick Ta
Creative Director
Palak Gupta
Model
Patrick Ta
Self

Industries

Cosmetics

Styles

VerticalCommercialPolished

Techniques

Beauty Light
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