Patak's

Patak's · Spice Paste

Patak's · The Curry Saucerer's Apprentice

Patak's presents 'The Curry Saucerer's Apprentice,' a spot that leans into the domestic kitchen experience. The narrative centres on a collaborative cooking moment between an adult and a young boy, emphasizing the tactile preparation of a family meal. The film utilizes cinematic live-action techniques, framing the process with close-ups of fresh ingredients and bubbling curry bases. Warm interior lighting defines the aesthetic, while rhythmic on-screen text anchors the cooking process with a playful tone. Production was handled by Sourcy, with post-production and VFX services provided by the same team. The project features creative direction from the team at Ourselves, with music and sound design developed by Obodo.