Patak's: The Curry Saucerer's Apprentice

Jan 2025

Patak's presents 'The Curry Saucerer's Apprentice,' a spot that leans into the domestic kitchen experience. The narrative centres on a collaborative cooking moment between an adult and a young boy, emphasizing the tactile preparation of a family meal. The film utilizes cinematic live-action techniques, framing the process with close-ups of fresh ingredients and bubbling curry bases. Warm interior lighting defines the aesthetic, while rhythmic on-screen text anchors the cooking process with a playful tone. Production was handled by Sourcy, with post-production and VFX services provided by the same team. The project features creative direction from the team at Ourselves, with music and sound design developed by Obodo.

Horizontal, Cinematic, playful, Warm

Kitchen

TVC / TV Commercial