Parafin

Parafin · Brand Identity

Parafin’s comprehensive brand identity project establishes a visual language centered on minimalist principles and professional clarity. The design system, crafted by XXIX and Ty Wilkins, integrates a versatile typographic hierarchy using Lausanne and Montagu Slab alongside a functional, muted color palette. Across a diverse range of deliverables—including digital platform UI, outdoor billboards, and motion graphics—the identity leans into a clean, modern aesthetic. By pairing precise geometric iconography with editorial photography that captures authentic commercial and office environments, the work effectively translates complex financial funding concepts into accessible corporate communication.