Palomino

Palomino · Brand Identity

The brand identity for Palomino delivers a cohesive visual system tailored for hospitality and retail environments. Developed by design studio FORNER with strategy and writing by Allison Dobkin, the project balances refined typography with a tactile material palette of earth-toned greens, terracotta, and warm neutrals. The identity leans into a minimalist aesthetic, featuring clean commercial compositions and organic textures. Key elements include custom stationery, wax seals, and debossed paper goods that emphasize the brand’s focus on high-end, bespoke presentation. Integrating 3D renders and clean photography, the project applies its visual language across both physical signage and culinary display. The work emphasizes a restrained use of serif typography and geometric framing, establishing a polished atmosphere through deliberate, layered compositions.