Palisades Tahoe

Toyota, Palisades Tahoe · Turn Up

Toyota and Palisades Tahoe collaborate on 'Turn Up,' a commercial campaign highlighting cold-weather vehicle performance. The film captures an SUV navigating snow-covered mountain roads and alpine terrain. With a focus on outdoor adventure, the edit contrasts interior vehicle controls with wide-angle drone footage of skiers descending slopes. The production leans into a moody aesthetic, utilizing live-action techniques to emphasize the vehicle's capability in winter conditions. Heavy Duty Projects managed the music and sound design for the spot.