Toyota, Palisades Tahoe
Turn Up
Brands
ProjectTurn Up
Date
Apr 2026
Description
Toyota and Palisades Tahoe collaborate on 'Turn Up,' a commercial campaign highlighting cold-weather vehicle performance. The film captures an SUV navigating snow-covered mountain roads and alpine terrain. With a focus on outdoor adventure, the edit contrasts interior vehicle controls with wide-angle drone footage of skiers descending slopes. The production leans into a moody aesthetic, utilizing live-action techniques to emphasize the vehicle's capability in winter conditions. Heavy Duty Projects managed the music and sound design for the spot.
Style
Horizontal, Commercial, Action, Moody
Techniques
Drone footage
Industries
Electric / EV
Color
Medium Grey
Jet Black
Background
Mountain
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.