Toyota x Palisades Tahoe
Turn Up
Apr 2026
Toyota and Palisades Tahoe collaborate on the 'Turn Up' commercial, a project focused on the high-performance capabilities of a silver SUV in challenging winter environments. The film balances technical close-ups of the vehicle's interior controls with wide, cinematic action sequences of the car navigating snow-covered mountain terrain. Set against the backdrop of alpine slopes, the commercial captures the interplay between the vehicle's cold-weather driving and the surrounding ski resort landscape. The edit utilizes drone footage to capture mountain descents, maintaining a moody aesthetic throughout the piece. Music and sound design for the project were provided by Heavy Duty Projects.
Horizontal, Commercial, Action, Moody
Drone footage
Electric / EV
Mountain
TVC / TV Commercial
