P.A.C.

P.A.C. · Brand Identity

P.A.C. establishes a cohesive visual language through this comprehensive brand identity project. The work leans into a warm, minimalist aesthetic, featuring a distinct royal blue palette applied across ceramic goods, packaging, and retail touchpoints. Photography by Brejo captures the product range and storefront environment using natural light and clean, high-contrast compositions. The visual system is further defined by illustrative elements from Beatriz Batisteli and design support from Polar, Ltda., who also contributed motion and illustration assets to the project.