P.A.C.
Brand Identity
Brand
ProjectBrand Identity
Date
Oct 2026
Description
P.A.C. establishes a cohesive visual language through this comprehensive brand identity project. The work leans into a warm, minimalist aesthetic, featuring a distinct royal blue palette applied across ceramic goods, packaging, and retail touchpoints. Photography by Brejo captures the product range and storefront environment using natural light and clean, high-contrast compositions. The visual system is further defined by illustrative elements from Beatriz Batisteli and design support from Polar, Ltda., who also contributed motion and illustration assets to the project.
Style
Clean, Vertical, Warm, Editorial
Techniques
Natural light
Color
Pure White
Royal Blue
Context
Advertising Campaign
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