Pa i Punt

Pa i Punt · Brand Identity

The brand identity for Pa i Punt establishes a contemporary visual system for the artisanal bakery. Developed by N.O.V.A LAB, the identity leverages bold typography and a series of organic, abstract graphic shapes to bridge the gap between traditional baking and modern design. The project encompasses a comprehensive suite of brand assets, ranging from printed packaging and menu design to interior signage and apparel. Photography by Beatrice Fiumi anchors the visual language in tactile, high-contrast imagery. Her work leans into natural light to capture the raw textures of baked goods—from the crust of a loaf to the flake of a pastry—alongside the crisp details of graphic collateral. Techniques such as analogue film and screen print effects lend the identity a grounded, human feel, while the inclusion of motion graphics and observational documentary video highlights the bakery’s production process and team culture.